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80 Leading Social Media Tools for 2020

By Alara Eren on Wed, 19 Aug 2020

social media 2

After receiving a high volume of interest for our 100 Best Social Media Tools for 2019, we decided to update the list and make an even greater one for 2020, just as a special gift for you. In this article, you will find a giant list of the 80 leading social media tools for 2020. I will talk about tools related to rich content creation and management; social customer support and monitoring; analytics and reporting; all-in-one social media management and ads management. These tools will enable you to take an active role in shaping your company's social media strategy and online voice, while helping you to craft great social content, manage social interactions efficiently and extract meaningful metrics to build an engaged audience.

So let's get into it :)

Easily jump to the most relevant category for you;

  1. Content Creation, Content Scheduling, Automation, Campaign Management
  2. Social Customer Service, Social Listening, Monitoring
  3. Analytics, Statistics, Reporting
  4. Ads Management
  5. Social Media Management tools - All in one
  6. Miscellaneous

Content Creation, Content Scheduling, Automation, Campaign Management

1) Quuu

Quu is a hand-curated content suggestions platform for social media. It enables you to select from over 300 interest categories to receive suggestions that matter to you and your audience. Choose how many suggestions you would like to send to your social media profiles via your Buffer or HubSpot account and let Quuu handle everything, or manually approve suggestions yourself.

https://www.quuu.co/

2) Planable

Planable is a platform that allows agencies and social media managers to collaborate with their clients and marketing teams. They created a tool that speeds up the way social media campaigns are managed and made planning, visualizing and approving social media posts easy and fun. A workspace is usually tied to a specific brand, client or agency. You should click the green button to start a new post, type your content, select the emojis, upload an image or video, select a publication date and click the add button. Now, you can invite your clients or teammates into the workspace and collaborate on the content you’ve just created.

https://planable.io/

3) Sharekit

ShareKit lets you easily customize how your link will appear when sharing it on social media, without the need to get your IT team involved. When using ShareKit, they will provide you with a new link to share on social media. This link redirects to your original link, but you're able to customize the link's title, description, and image.

https://www.sharekit.io

4) Yala

Video marketing is scary, expensive and difficult. Or at least it was, until now. Yala helps you create professional quality video ads just in 60 seconds, without the complexity of editing. Furthermore, it’s powerful AI learns your follower’s behaviour and publishes posts at the time of best engagement. I assure you; you will love this minimal tool so much.

https://yala.social/

5) Linkmy.photos

Instagram photos and captions are currently not linkable. The only place where you can add a link to your website is through the URL in your Instagram bio. Link My Photos has created the ultimate destination for your Instagram bio. Your personalized Link My Photos page displays all of your clickable photos to help your followers get to the content and products that you post on Instagram.

https://linkmy.photos/

6) Kapwing

Kapwing enables you to adjust your video dimensions in just two clicks. Their online video editor will crop your video so that it fits perfectly on the platform you selected.

https://www.kapwing.com/resize-video

7) PixelMe

PixelMe is an another awesome and simple URL shortener for marketers who think wisely. They embed retargeting pixels into shortened links which enables you to track & share your own branded short URLs and retarget anyone who clicks your links!

https://pixelme.me/

8) Promo

They say that "Promo is the only service that gives you access to millions of premium video clips and hand-picked music complete with lifetime licensing". I agree with them, this tool is very useful for creating professional videos. You just need to add your company logo and text and, literally, in minutes you will have a professional, attention-catching video.

https://slide.ly/promo

9) Pablo

Buffer's paid solutions are useful for anyone who creates a lot of content for social media. Pablo removes steps from the content creation process, which makes it simpler at the cost of less customization. This solution can add up to a significant amount of time and energy, freeing marketers time to do more important tasks. Buffer is also integrated into Pablo. If a social media marketer starts using Pablo, they might start using Buffer as well.

https://pablo.buffer.com

10) PromoRepublic

PromoRepublic competes with visual design companies like Canva, Stencil and Adobe Spark; and DIFM companies like Main Street Hub, Boostability and RevLocal who do custom social content for SMB’s. The platform gives you design, timing, call to action and hashtag recommendations through their AI powered software for social media channels. It does the heavy lifting for business owners who really wouldn’t know where to begin in terms of creating and sharing content about their business.

https://promorepublic.com/en/

11) Rocketium

This startup helps companies make videos just in a few minutes with a simple user interface and powerful automation features. In 1894, when Spanish dancer Carmencita became the first woman to appear in front of a motion picture camera, no one knew that years later, videos would become an integral part of human civilisation. In the past few years, with the introduction of gadgets, the scope for videos has further widened. The sheer variety of information available has opened up new and exciting opportunities for digital content creators and their customers. Rocketium enables the creation of such videos in minutes with a simple user interface on its website.

https://rocketium.com

12) Selfmade

Selfmade empowers a new wave of entrepreneurs and leaders to establish and grow their business via social media. SelfMade is a platform and personalized service that connects members with expert and affordable professional image editors and brand strategists, elevating their online presence and democratizing the influencer vertical.

https://www.selfmade.co

13) Later

Later helps you to visually plan, schedule and analyze posts for Instagram, Facebook, Pinterest and Twitter.

https://later.com

14) Canva

Canva has thousands of free templates and photo grids created by professional designers to get you started on social media. You can browse through design types or speed things up by searching for a style or event you’re looking for such as birthday, love, music, etc. You can upload images straight from your device gallery to your designs or take photos on the go within the app. You can edit your photos using filters or get a little more advanced by adjusting brightness, contrast and more with Canva’s photo editing tools. It’s easy to design social media posts that pop while presenting a consistent look. Small business owners, musicians, teachers, students, nonprofits, social media managers, real estate agents, moms and dads, Canva makes it easy to create images and edit photos for everyone.

https://www.canva.com

15) PicMonkey

I have a confession: I edit all my photos, both blog photos and personal ones on PicMonkey. Even the family snaps get edited before being uploaded to Facebook or emailed to nanna, let alone before printing them out. Unless you start playing around with all the cool tools and features, in which case you can spend hours editing pictures, but hey, it's loads of fun.

https://www.picmonkey.com/

16) Meet Edgar

If you’re frustrated by the fact that few people see your social media posts and you’re too busy to schedule to increase the chance of exposure, it’s time to meet Edgar. When it comes to automation, Edgar leaves the rest of the pack behind. Using a library, update categories, and scheduling, Edgar helps your social media get the attention it deserves. Edgar’s setup process is an easy way to become familiar with the tool.

https://meetedgar.com/

17) Everypost

Everypost is a critically acclaimed social media tool utilized by digital agencies, SMBs, content professionals, and firms. The app makes it simple for a user to construct, schedule, customize, and post content on popular social media platforms such as Twitter, Facebook, Tumblr, LinkedIn, and others. Social media marketers and content professionals have made Everypost a priority tool for getting content out in the internet across social media platforms. One of its biggest strengths is its capacity to deal with a wide range of social media networks as a standalone tool. It can reverse its role by limiting Twitter texts and giving a user the option to choose which social media platforms to blast to. It comes with a support for extracting videos from YouTube, audio from Grooveshark, and images from Flickr. A user will be highlighted with social media networks at the top of the screen, a middle area for inputting text, and list of media format to import from the bottom. Clicking on any social media network will prompt the user to sign in, and if the login is successful, the button will light up.

http://everypost.me/

18) Curalate

Curalate lets you use social content and audiences to sell more effectively online. Make any social channel shoppable, leverage user generated content (UGC), and activate influencers.

https://www.curalate.com/

19) Buffer

Buffer is a popular social media post scheduler software. Moreover, you can manage multiple platforms with Buffer. If you still did not try Buffer, just take a look and you will love it.

https://buffer.com/

20) Animoto

Drag and drop your way to professional, share-worthy marketing videos, designed to perform well on social media and beyond with this new product. Animoto Memories turns photos and video clips into personal and professional slideshow videos. If you want to have your students create videos themselves, they also have a selection of lesson plans and lesson ideas for you to try.

https://animoto.com/

21) Bitly

Bitly CEO Mark Josephson Bitly Techland, like most people, likes stories with extreme outcomes: Startup X sells for a gazillion Startup Y, once valued at a gazillion dollars, goes to zero. So here’s a story that won’t get much attention: A modest success for a company that once had much grander aspirations. That would be Bitly, a company that lets marketers and other businesses keep tabs on customers as they move around the web by generating short, trackable URL links. Salt on the wound: There was a time, back in the early days of Twitter, that Bitly and its investors thought they had something really, really big on their hands. Twitter was just ramping up, and Twitter used Bitly to shorten all the links its users generated, and that meant Bitly knew a ton about the way the internet worked, who clicked on what, when, where. Most of Bitlys attention was focused on its free product, and the money it made selling a premium version to publishers and marketers didnt cover its costs.

https://bitly.com/

22) Click to tweet

Easily view and keep track of all the links you've created in the past. Create folders to better organize links by project or campaign. Access to edit, view stats, and copy your links. Update the text of your links at any time. Use a plain text link or select an image to embed in your website. Always have your link details up to date. View reports of click activity on all your links. Analytics are tracked for all links you embed inside of your message/tweets, too! See from where people are clicking on your links across the world. Increase your followers by suggesting your (or anyone's) Twitter account to be followed every time someone tweets from your ClickToTweet link.

https://clicktotweet.com/

23) Word Swag

Have you ever wasted time and money hiring a social media graphic designer, only to not get exactly what you want? Word Swag is an awesome application for your smartphone or tablet that will allow you to easily create social media graphics. The toolset in Word Swag is amazing because it easily allows you to import some great photos from their library, Pixabay, or from your own photos.

http://wordswag.co/

24) Viral Content Bee

Viral Content Bee is a free platform for social media sharing, helping you get more shares for your high-quality content. Join Viral Content Bee and add your content as a new project. Then you can enjoy real social media shares that will start coming (from Twitter, Linkedin, Pinterest, Mix, and Tumblr)

http://viralcontentbee.com/

25) Contently

Contently is a content marketing platform which powers the next great content revolution—connecting brands with the best storytellers on earth and helping them tell great stories together.

https://contently.com/

26) CoSchedule

Besides its Blog Calendar and Marketing Calendar features, CoSchedule is the number one free headline analyser. It helps users write headlines that drive traffic, shares and search results. If you want to learn how to write powerful headlines backed by data, checkout CoSchedule.

https://coschedule.com/headline-analyzer

27) ClearVoice

Clearvoice content marketing platform is like a playground for content people, where brands can outsource fully managed content creation to vetted freelance teams.

https://www.clearvoice.com/

28) Raven

Raven is originally a SEO tool but now it includes quite a few extra features for other disciplines of internet marketing. They’ve added Mailchimp integration, a Facebook Page Manager, Twitter tool and PPC ad management features. Raven is a fully hosted web app and its biggest selling point is the sheer amount of integrations it provides with 3rd party tools to pull all your campaign data together. This is no longer the case but they are still refining the system and making improvements to the interface and reporting options. However we were disappointed by the decision to remove rank tracking, something which most SEO agencies and marketers still consider an important part of their client reports.

https://raventools.com/

29) Friends+me

Friends+Me schedules your social media posts.

https://friendsplus.me/

30) Crowdfire

Crowdfire claims to be the biggest marketing product for Twitter and Instagram. It offers smart features, which guarantee rapid growth on social media through its philosophy. Accessible through Web, Android and iOS apps, it’s a powerful solution to attract targeted followers on Twitter and Instagram. It powers connections that help its users achieve their social media goals, including brand recognition, brand popularity, increased sales and fans. Launched in as JustUnfollow, it transitioned into Crowdfire and currently boasts over million users, which include businesses of all sizes, individuals and entrepreneurs. Its clean features keeps away irrelevant, unwanted and spam accounts, which do not add any real value to organizational or individual feeds and also don’t contribute in achieving strategic goals.

https://www.crowdfireapp.com/

31) Post Planner

Post Planner is like having an entire social media team on demand. They help you find, plan and post amazing content to your social profiles guaranteed to drive engagement. Their algorithm ranks content based on virality and engagement to give you a predictive performance score. So the more stars you see, the better that content will perform. Your personal Facebook profile and Group posting have a daily limit of 15. This does not apply to Facebook Pages.

https://www.postplanner.com/

32) Social Oomph

The primary use of each of these tools is to allow you to schedule posts in advance, and all three services meet this need. To do this in HootSuite, you have to upload a CSV file, whereas in Social Oomph, they can be uploaded from a Word document, therefore Social Oomph gets our top pick in this category. Analytics are only available in HootSuite and Social Oomph, but there is more detail and information in Social Oomph particularly if you are trying to get analytics for a variety of accounts at once. Seeing a live feed of posts by those accounts that you follow or a Facebook News Feed is only possible with TweetDeck and HootSuite, but some people have reported trouble with TweetDeck and Facebook posting, so HootSuite appears to be the more reliable here. Social Oomph is the only provider that allows you to set up messages, and but this is a premium upgrade feature.

https://www.socialoomph.com/

33) Likeablehub

Likeable hub is an easy and effective social media manager which allows you to share stories, generate referrals and leads, manage your reputation, amlify your reach, save time and resources and measure your growth. Likeable library also helps you to search and brainstorm fun content to share with your community.

https://likeablehub.com/

34) HeyOrca

Imagine social media approvals without spreadsheets. HeyOrca is an online social media planner built for marketing agencies. Plan more efficiently by providing context to your clients and receive early feedback, all without the hassle of spreadsheets. Preview content as it will appear once published, and tie it to your overall strategy through a calendar view and notes section. Manage all clients in one place, assign each client to their own content calendar and dedicated asset library. Every post you create has a comments section where you can collaborate with your team and ensure you are always working on the most current version. HeyOrca has sharing and approvals features to help you collaborate with clients as easily as you collaborate internally, and our audit trail helps you stay on the same page with clients. HeyOrca publishes your content to specified social media networks once approvals have been obtained from your clients. Their tool helps you visualize how well your campaigns are performing online and allows you to export this data in PDF or raw data form. HeyOrca is the ideal solution for marketing agencies that: work with clients who need to maintain high content standards, manage the social media presence for more than clients, and have a content production workflow that spans more than three people.

https://www.heyorca.com/

35) Nouncy 2.0

Easily create buzz on social media. It's like Buffer meets Thunderclap: create an online buzz by asking people to post on social media for you.

http://nouncy.com/announcing-nouncy-2

36) Waaffle

New tools have recently emerged to meet the evolving needs of busy social media marketers. Waaffle is an useful social media tool which creates content feeds. According to Yotpo, ads based on content can get 4x higher rates and a 50% lower cost per click than average. Waaffle simplifies the process by creating aggregate custom feeds based on any account.

https://waaffle.com

37) BuzzSumo

Unlike the sugar in your iced coffee, social media and content marketing blend together effortlessly. BuzzSumo is an excellent tool in gathering valuable insight into the success of your content on platforms like Facebook, LinkedIn, Twitter and Pinterest. When it comes to getting the inside scoop on contents social media life, BuzzSumo can act as a private investigator, tracking its whereabouts through social media circles around the internet. The search function on BuzzSumo is dynamic because not only can you find your content by entering its title, you can also search keywords, topics, or domains to gauge the social media buzz of each. One thing to keep in mind when searching recently published material is that the numbers that BuzzSumo displays may not be entirely accurate.

http://buzzsumo.com/

Social Customer Service, Social Listening, Monitoring

1) Juphy

Juphy is crafted for customer support teams and social media agencies. It gathers all social communication channels — Facebook [ Page's Comments, Direct Messages], Instagram [ Comments, @Mentions ], Twitter [ Direct Messages, @Mentions ], YouTube [ Comments ] — in one place, which enables you to manage all customer notifications and support requests easily through a single platform. Talk to your teammates over Juphy to deliver the fastest solution to your customers on all communication platforms.

https://juphy.com

2) Smart Moderation

Smart Moderation is the world’s first machine learning and artificial intelligence-based automated comment moderation tool. It automatically moderates all your favorite social networks, blocking out spam, abusive language and profanity. In addition to moderating, it serves as an excellent tool for reputation management and dealing with crises, allowing you to focus on problem areas before they expand into PR disasters. The software is totally customizable and works in real time with high accuracy rate, making it an excellent and cost-effective alternative to support a human team of moderators. Your current community monitoring team can enjoy all its features to help streamline their work and ensure your fans are safe and satisfied.

https://www.smartmoderation.com

3) BrandMentions v2

Brandmentions allows me to find recent client mentions on the web, saving me a lot of time. With one click I can export the results, and check if a link exists. BrandMentions delivers much better results and extensive coverage than other services I've used. It monitors global coverage which saves time and delivers a quick snapshot of all coverage. Eva Diaz, & Managing Director Profile Booster said: “BrandMentions is the first thing I do every morning after coffee as it is the easiest way to find out where you're mentioned on the web. Using BrandMentions, I can quickly discover when Shapr is being talked about or when a professional has written a blog about our app!".

https://brandmentions.com/v2/

4) Notify

Whenever your company gets mentioned on the internet, you get a notification through Slack or email.

https://notify.ly

5) Mention

While Mention offers the best in many areas, there is room for improvement: you need to upgrade to a plan for Boolean searches. Unless you have a very unique company name and product category, you will spend a lot of time reading through irrelevant searches. It would be nice to have one standard plan that includes Boolean. The spam filter takes a long time to work it's a long game.

https://mention.com

6) Cyfe

Cyfe is a dashboard app that helps users monitor and analyze data scattered across all their online services like Google Analytics and Salesforce. The plus points of Cyfe include a good amount of data sources, affordable pricing and value for money, top rate customization options for dashboards, CSV and Excel data dashboards, and unlimited users. At the same time, Cyfe is supported by more business systems and applications than any other BI product, which is why we recommend it for companies working with large and complex software architectures. There are many specific benefits that can be associated with Cyfe’s role in small and medium companies. To start with, the comprehensive data processing system performs monitoring, and provides detailed insights on your social media profiles, email marketing channels, web analytics, SEM, SEO, and much more.

https://www.cyfe.com/

7) Brand24

You can include both required keywords and excluded keywords to further refine the data, but you'll only be working with keywords under the Premium plan. Compared to Crimson Hexagon, Synthesio, and Talkwalker, where keyword queries are unlimited, Brand24's keyword limitations felt particularly noticeable. Those keyword limits are stretched over multiple projects as well, so if you've only got keywords to use and are monitoring two brands, a competitor, and a hashtag, your data filters won't be as sharp when limited to a handful of keywords per project. There's a photo checkbox for social media including Instagram and Pinterest, and a Video option for networks including YouTube, Vine, and Periscope. Enable that integration during setup and you can view your company mentions from a chosen Brand24 project directly in a specific Slack channel for easier and faster collaboration. Brand24 interface is broken down into five main analytics categories for any given project: Mentions, Analysis, Sources, Quotes, and Comparison. There's also a help menu with a video walkthrough, customer success stories, webinars, a fan page, demo project, and FAQ’s.

https://brand24.com/

8) Keyhole

Keyhole is a real-time hashtag tracker for Twitter, Instagram and Facebook. It’s visual dashboard is simple, beautiful and shareable! Keyhole's real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and impressions your campaign is generating. Keyhole tracks the most influential people engaging with your brand. Reach out to them to promote your content and increase your brand's reach.

http://keyhole.co/

9) Tweet Deck

The most powerful Twitter tool for real-time tracking, organizing, and engagement. Reach your audiences and discover the best of Twitter.

https://tweetdeck.twitter.com/

Analytics, Statistics, Reporting

1) Iconosquare

The accessibility and easy navigation on Iconosquare makes my reporting of growth metrics to clients seamless! It is a very powerful analytics, management & scheduling platform for brands and agencies.

https://pro.iconosquare.com/

2) Quintly

Combine the social media analytics data of all your social networks in one tool. Whether you are using Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, Blogs or all, Quintly visualizes and checks your social marketing success, presented in a clean and neat design to always keep the overview. Get valuable competitor insights and data. Benchmark your social media performance and marketing analytics against competitors alongside best-practice examples.

https://www.quintly.com/

3) Lucidya

Listen to important customer conversations and discover valuable insights from over 150 million websites with Lucidya’s AI-powered social listening tool.

https://lucidya.com

4) Burrrd

It's a Twitter analytics tool and Burrrd provides advanced insights and analytics for public Twitter accounts presented with a beautiful UI. Just give it a try and learn more about any user now!

https://burrrd.com

Ads Management

1) Revealbot

Imagine if your ads managed themselves. Automate all your ad management strategies for Facebook, Google and Snapchat Ads in a single interface.

https://revealbot.com

2) Instagram for Business

With a business account on Instagram, you can get real-time metrics on how your stories and promoted posts perform throughout the day, get insights into your followers and how they interact with your posts and stories. Add information about your company, such as business hours, location and phone number. You can convert to a business account within your app account settings.

https://business.instagram.com/

3) Social Flow

SocialFlow provides social distribution and monetization for publishers. With Social Flow’s smart publishing algorithms, publishers and media companies get better results with less effort. http://www.socialflow.com/

Social Media Management tools

1) nTuitive

Just another all-in-one social media management tool is here, you can play with nTuitive if you have to manage more than one or two social media profiles because it supports over 20 platforms for now. It helps you to publish, analyse, monitor, engage, collaborate and report. For example, you can analyse audience growth, automate social interactions, monitor keywords and track growth goals.

https://ntuitive.social

2) Statusbrew

The publishing feature helps you to schedule content across different social platforms. With “Engage” on Statusbrew, never miss out any conversation about your brand or business on social. Reply to DMs, Mentions, and Comments from all the profiles in a single unified social inbox. With real-time sync, receive and assign replies to specific teammates for them to work on it as soon as a prospect talks about you and never miss out on any lead. Slack integration will change the way brands and agencies can bring in their teams to collaborate in social publishing and brand monitoring right from their workspace. When you connect your Statusbrew with one or more Slack channels or workplaces, you will receive instant Slack notifications for all the activities you choose. Signup on Statusbrew for a free 14 days trial to gain a competitive edge and build strong social connections!

https://statusbrew.com/

3) Kuku

Schedule posts, build content calendars and get analytics reports for 10 networks - all in a single social media management dashboard.This may sound way too familiar, but what contrasts Kuku from competitors is a really addictive, coupled with an unexpectedly broad range of features and supported social networks. Kuku quickly achieved a base of active users without spending a single penny on paid marketing.

https://kuku.io

4) Socialweaver

SocialWeaver makes it easy to discover and schedule never-ending content, increase engagement, and listen to customers’ impressions — of you and your competitors.

https://socialweaver.com/

5) Sprout Social

Sprout Social’s deep listening and analytics, social management, customer care and advocacy solutions enable organizations and brands of all sizes to be more open, real and empathetic on social and create the kind of real connection with their consumers that drives their businesses forward.

https://sproutsocial.com/

6) Zoho Social

It's ideally suited for small to midsize enterprises managing up to three different brands that are looking to track core internal metrics and external reporting on specific social networks. While its broader social listening capabilities and depth of reporting data can't match the global enterprise scale of Editors' Choices Synthesio and Sysomos, Zoho can also do a lot more on the publishing and CRM integration front, and at a bargain price. Pricing and setup of Zoho Social is free for a single user and brand, with basic social publishing functionality. But the real features begin in the $10 per month. Standard plan includes two users, publishing and scheduling, basic monitoring, reporting, and collaboration features.

https://www.zoho.com/social/

7) Sendible

The ability to auto post is a necessity, but where sendible shines is in content aggregation. A few steps and you are provided with new content on a daily basis that you can then easily turn into posts. “I have used Sendible in both an agency setting and with a single client and the power behind Sendible is obvious, I have always called Sendible my secret. Sendible has been a key component to growing our Instagram followers and putting our brand infront of other agencies. I came to Sendible to bring all of my clients into one hub and to automate the posting process to a certain degree. I needed to do different things for these very different clients and Sendible allowed me to import all my social accounts and post from one dashboard”.

https://sendible.com/

8) Agorapulse

There are many apps on the market to help companies and individuals with social media management. AgoraPulse covers basically everything you could possibly need for social media marketing, monitoring, and management. Focusing on Facebook, Twitter, and Instagram currently with more networks set to roll out shortly, it helps small businesses that are on tight social media marketing budgets have a complete tool like the Fortune companies! The analytics tool found in AgoraPulse are very similar to what you’d find in Facebook Insights. Besides the interface, AgoraPulse also includes all kinds of reports that you won’t find in Facebook Insights. This includes post recommendations, average fan profiling, reach and engagement breakdown, page views, export into Powerpoint, ROI analysis and competitor analysis.

https://www.agorapulse.com/

9) Hootsuite

Mobile networks or utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Another useful feature is that Hootsuite allows you to store draft messages that you can post when you receive frequently asked question. Not only does it help with SEO and the authorship of your website or blog, but it has some amazing features that could help you reach your customers such as Communities and Hangouts. When it comes to updating and managing your business page you have a bit more and Hootsuite is a big winner here! Pretty much all the features you’d expect are available, including posting to your circles, location, links and scheduling.

https://hootsuite.com

10) Fanpage Karma

Analyze your profiles and your competitors with KPIs, analysis and reports. Monitor your success and increase your social reach every day. Check out key performance indicators of an unlimited number of pages – it has never been easier to discover trends and get inspiration.

http://www.fanpagekarma.com/

11) Sprinklr

Sprinklr provides a unified platform for customer experience management (cxm). Their customer experience & social media management software guides enterprise businesses through digital transformation.

https://www.sprinklr.com/

12) eClincher

Timing is everything when it comes to nurturing your social media channels. In addition to the hours we invest developing original content, our clients count on us to spend just as much time tracking referrals, advertising top campaigns and analyzing. So how does an entrepreneur solve this social media challenge? With the dilemma of having to invest time and resources for social media promotion, smart companies and marketers are seeking solutions from technology and software that provide organization and automation. However, they are now faced with the challenge of researching and finding the right set of tools to provide the desired results. eClincher provides you with the complete set of tools, such as post scheduler, visual calendar, social inbox, content management, monitoring, real-time analytics, team collaboration, 24/7 live chat support.

https://eclincher.com/

13) MavSocial

I was chatting with a friend the other day who spends hundreds of dollars a month alone on stock photo solely for promoting content in social media. My friend, not being social media savvy, did not know, and in fact very few of the social media marketers I know understand that this tool exists. MavSocial is not a site to source stock photo images but a fully functional and mature social media solution. It has all of the features you would expect, and some you might not, like their news feed targeting for Facebook Pages. And, MavSocial handles Instagram posting with an app for iOS in addition to directly automating content for other top networks. Now, there are LOTS of social media dashboards out there, so you’re probably wondering why you might want to change to a new one. Being focused on the visual brings many advantages to MavSocials users, especially those managing multiple brands as part of a social media agency.

https://mavsocial.com/

14) SocialPilot

Social Pilot is yet another aill-in-one social media management platform with an affordable pricing strategy.

https://www.socialpilot.co/

15) Oktopost

Social media management, social employee advocacy, and social media promotions: three powerful solutions, one single platform. Deliver delightful experiences across multiple social networks, all from one place.

https://www.oktopost.com/

16) Falcon

Their feeds are streamlined in one place, and the interface is visually clear. The team is dedicated to creating the best possible products and take feedback in stride, following up on issues to make sure they've been resolved, as well as proactively looking for ways to make Falcon even better. Most of the things that I don't like are out of Falcon's control and rest on Instagram's API. It would be great to have the ability to like comments left on Instagram posts and check DM’s without having to navigate to the app itself, but again, that's out of Falcon's control. Their support team is always available to help solve problems you may face and are quick to do so. We're able to manage accounts for our many clients more quickly, and Falcon lacks the limitations and quirks of our previous program.

https://www.falcon.io/

17) HubSpot

HubSpot has a module that monitors social media for Facebook, Twitter but it has only basic features and it is not effective for the professionals.

https://www.hubspot.com/

18) Salesforce - Social Media Marketing

Listen, engage, and publish using powerful social media marketing tools — and unite marketing with sales and service over popular channels.

https://www.salesforce.com/products/marketing-cloud/social-media-marketing/

19) SocialHub

Get protection from social media risks with advanced security features. Strict access and password restrictions and monitoring tools puts you in control. Over million service requests have already been answered with SocialHub. SocialHub impresses with its high speed by providing excellent support and fast feedback to our enquiries. Every employee is enthusiastic about SocialHub and does not want to work without the new tool anymore.

https://socialhub.io/en/

20) NapoleonCat

They introduce themselves as a conquerer of social media! Yes, they have very powerfull tools to do that. Just take a look but note that the only limitation during your trial period is that you can’t connect profiles larger than one million. This is because processing large amounts of data is costly and were charged for every tick of our servers processors.

https://napoleoncat.com/

21) Social Bakers

Socialbakers offers several services including EdgeRank Checker, an algorithm that tells users what content works best for their brand's Facebook pages, among other things. They have promoted several ways for brands to track their social media success and benchmark against the competition. Socialbakers also awards Smart Storytellers, a benchmark that looks at the number of Average Post Interactions in relation to post frequency. In October 2014, Socialbakers announced Promoted Post Detection, a service that allows brands to differentiate between paid and organic reach by using public data only.

https://www.socialbakers.com/

Miscellaneous

1) Socialwall

Posts and photos are gathered in a single place and presented as one chronological timeline. Even the outsiders who were not able to attend your event will be able to follow it online and interact.

https://socialwall.me/en/

2) MobileMonkey

MobileMonkey is a Facebook messenger platform that lets you build chatbots on Facebook Messenger without writing any code. It allows users to schedule and bulk-send interactive and engaging content, offers campaigns to Facebook Messenger contacts.The chatbots created via Monkey can be designed to make appointments, answer FAQs, track purchases, and use A.I. to match content to intent via keywords and interactions.

For more info, you check it out here:

https://mobilemonkey.com/chatbots

3) Swite

This interesting tool helps you to create a website according to your social media shares. Give it a try, you may love it.

https://swite.com/en/

4) Followerwonk

Followerwonk helps you explore and grow your social graph. Find and connect with new influencers in your niche.

https://moz.com/followerwonk/

5) Feedly

Goodbye information overload. Keep up with the topics and trends you care about, without the overwhelm. Organize and read all your trusted publications and blogs in one place. Train Leo, your AI research assistant, to read your feeds and filter out the noise. Collaboratively research and share key industry trends.

https://feedly.com/i/welcome

Conclusion

I hope this blog post will help you to enhance your marketing career. If any changes happen on these products, I will try to update this blog post regularly. Please feel free to leave a comment, your thoughts a highly valuable for us. Thank you :)

Tags: social media management tools, social media tools for 2020, social media, social media management